Client: O'Neill
Agency: Bas Manders
Advertising Agency: Bas Manders, Netherlands
Country: Netherlands
Published: June 2020
Synopsis:
O’Neill, a brand born in the water, have been pioneering in the sports fashion arena since Jack O’Neill invented the wetsuit as protection for man from the ocean. But after years of development, O’Neill quickly realised that it’s now the ocean that needs protection. This tragedy was the inspiration for O'Neill Blue; an initiative to produce a sustainable collection using recycled beach plastic.