Category: Electronics, Technology
Media: Film
Brand: OnePlus
Agency: Above+Beyond
Geo: United Kingdom
Advertising Agency: Above+Beyond, UK
Sound Design: Scramble
Director: Carly Cussen
Published: April 2018
Synopsis:
At OnePlus, we want to make an ad the same way we create our phones, hand-in-hand with you. This is Version 1 of our latest ad.
We want your ideas on how to make this ad even better. Simply share your suggestions in the comments below, or send them to us on our social channels. We'll keep making new versions, improved using your suggestions. Tell us what should be in the portraits, what you'd add to the costumes, anything at all! Surprise us. Keep an eye our for Version 2 to see if your improvements made the cut.
OnePlus, the smartphone disrupter brand, is launching a new kind of ad campaign across Europe. Created and produced by Above+Beyond, the #NeverSettleFilm campaign, celebrates OnePlus' open innovation culture by involving its community in yet another aspect of its business efforts. OnePlus, founded in 2013, is now a billion-dollar business, launched with the principle of working hand-in-hand with smartphone users who only ever demand the best. Above+Beyond’s campaign takes a collaborative structure by involving the fans in the brand's advertising, with a film made by incorporating ideas from the OnePlus community. Above+Beyond will create six versions of the #NeverSettleFilm, taking the best and most interesting suggestions and incorporating them into each new iteration. The final version will be shown at the launch of the upcoming OnePlus 6.