Category: Internet Film
Advertiser: DAWANDA
Product/Service: ONLINE FILM
Agency: WE DO COMMUNICATION
Production Company: WE DO COMMUNICATION, Berlin, GERMANY
Date of First Appearance: Oct 12 2010
Chief Creative Officer: Prof. Christoph M. Scheller
Creative Director: Thomas Avenhaus
Copywriter: Felix Wetzel
Art Director: Fabian Jung/Sebastian Kamp/Anja Diezel
Agency Producer: Cécile Engelen
Account Supervisor: Tilman Dachselt
Advertiser's Supervisor: Christiane Thom
Producer: Cécile Engelen
Editor: Oskar Ziemba
Post Production: Oskar Ziemba
Animation: Christoph Wanja
Music: [dunkelbunt] Feat. Boban I Marko Marković Orkestar/„cinnamon Girl“ (Radio Edit)
Account Manager: Cécile Engelen
Planner: Gregor C. Blach
Other Credits: Technical Concept And Supervision: Andreas Maser/Illustrator: Pia Marecki
English Description
We created an outstanding idea based on the community’s passion and love for the handmade and the unique. We launched a stop motion film composed of single, black and white outline sketch drawings (frames). Each frame was downloaded by a member, who then designed it however they liked, and uploaded the finished image back onto the DaWanda website. We then reassembled the frames into an animated short film that orchestrates the claim: Handicraft tools encounter each other in an insinuated love act and tell with a wink how things are made with love.
The community– from fashion and jewellery designers to furniture makers and artists – had three weeks time in which to bring the film to life image by image. Creating Love. A DaWanda Community Film became the first short film which has been completely created by an online community and for the community – making it a significant contribution to the contemporary creative scene as a whole. It is composed of 1,620 unique images which are also clickable links leading to the user’s shops, transforming each single frame into an online banner and an original customer connectivity tool.
Over 1,600 artists from more than 30 countries knit, sawed, painted, built, soldered, crocheted, baked and thus made their unique contribution to the film. During the realization the community members helped each other and commented on incoming frames, which where shown in an online-gallery. Users posted enthusiastic comments, thanking the DaWanda staff for their great idea.