Only Organic released a new video today that reinterprets the American folksong "Old MacDonald" to contrast the real cost of conventional, chemical-intensive agriculture with the benefits of organic farming.The video, "New MacDonald," produced by the Tennessee-based creative agency Humanaut, features school children performing an updated rendition of the timeless classic.
Category: Drinks, non-alcoholic
Brand: Only Organic
Media: TV
Category: Food
Agency: Humanautt
Country: United States of America
Agency: Humanaut
Launch Date: 2/23/2015
Client Name: Only Organic
Spot Title: New MacDonald
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Associate Creative Director: Mike Cessario
Copywriter: David Littlejohn / Mike Cessario
Art Director: Sean Davis / Stpehanie Gelabert
Production Company: Revolution Pictures - Nashville, TN
Director: Russell Brownley
Director of Photography: John Matysiak
Producer: Matt Pfeffer
Production Designer: Brandon Eller / Katie Milwee
Color: Perry Trust
Sound Design: Perry Trust & Digital Audio Post
Editor: Paul Smallman / Tyler Beasley - Fancy Rhino, Chattanooga, TN
Music Company: Skypunch Studios, Chattanooga, TN
Composer: Carl Cadwell
Media Strategy: Redwood