| D&AD Awards 2013 | ||
|---|---|---|
| Crafts for Design | Sound Design & Use of Music for Websites & Digital Design | Yellow Pencil |
Only, a Danish fashion brand present in over 26 markets targeting girls between 15 and 25, wanted to manifest the product DNA of its brand, interacting directly with consumers, making it easy for them to buy, like, pin, tweet etc and create more traffic to only.com. ‘The Liberation’ is an online interactive film experience, a fashion catalogue, a movie, a game, a music video and the world’s first on demand video retail environment. In the Netherlands alone, 300 pairs of jeans were sent to ‘thieves’. The campaign spread to thousands of sites and blogs, increasing traffic to only.com by over 500 per cent.
Sound Designer Johan Belin Erik Brattlöf
User Experience Designer Ana Cecilia Martins
Art Director Katrine Jo Madsen Mia Lykkegaard Kenneth Graupner Charlotte Boysen
Digital Art Director Daniel Nicolajsen
Senior Art Director Jakob Nylund
Creative Director Jimmy Blom Daniel Ilic
Technical Director Daniel Isaksson
Creative Technologist Karsten Loewe Kirkegaard
Developer Einar Öberg
Director of Photography Niklas Johansson
Director Christoffer Von Reis
Producer Mia Wallmark Kristina Wibom
Editor Stefan Ström
Artist Lune
Record Company Universal
Digital Agency North Kingdom
Advertising Agency Uncle Grey Copenhagen
Strategist Lars Samuelsen
Account Director Charlotte Porsager