Operation Smile: Operation Smile

Credits & Description:

Brand Tencent Fondation/ Smile Operation
Agency Cheil Worldwide
Geo: China

Synopsis:
Prejudice, unfairness, Stress.These are what children with cleft condition and their families have to face each day. If they don’t receive timely and effective surgical care, the pressure would linger them, making them lose many opportunities. "Operation Smile" is a non-profit charitable organization that provides free medical care to children with cleft condition from poor families. They wish to raise public awareness and make ordinary people feel what they face directly to provide more children with opportunities to change their destiny.