OPPO smartphones is encouraging Vietnamese fathers to embrace fatherhood with both hands. The new 'Fatherhood' campaign which launched this month highlights the memorable father/child moments that are created when dads put their phones down, and spend more time engaged in activities with their kids. The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.
Category: Telecommunications
Client: OPPO Science & Technology Co.
Agency: BBDO Vietnam
Production: Epic
Country: Vietnam
Director: Keir McFarlane
Executive Creative Director: David Smail
Art Director: thao dang
Copywriter: Huong Doan
Agency Producer: vy nguyen