Media: TV
Category: Pharmaceutical & medical
Client: RB
Agency: Havas London
Production: 1stAveMachine
Country: United Kingdom
Director: Morgan Haray
Executive Creative Director: Ben Mooge
Creative Director: Elliot Harris
Art Director: Jade Andrews
Copywriter: Masha Shukkore
Producer: Kerry Smart
Strategist: Jenika Hadipour
DoP: Ben Magahy
Sound Engineer: Tom Lane
Agency Producer: Katie Wood
Agency Producer: Claire Lillis
Editor: Jake Armstrong @ Marshall Street Editors
Project Manager: Maggie Roberts
Post Production Producer: Jenna Noury
Music: Mcasso
Strategy Director: Tilly Swan
Managing Partner: Ainhoa Wadsworth
Senior Account Director: Anne Puech
Account Manager: Sarah Jacob
Audio post production: Angell Sound
Daisy May: Narrator
Published: April 2018
Synopsis:
'Hay fever season' has officially begun and if you're a sufferer, chances are you'll be well aware of that. To coincide with the beginning of Pollen Season which typically runs from late March until late September – RB eye care brand Optrex has launched a striking new advertising campaign for its ActiMist 2 in 1 spray for itchy & watery eyes. The campaign, which spans TV, radio, point-of-sale and digital, has been developed by creative agency Havas London and breaks on 12 April.