| Caples Awards 2011 | ||
|---|---|---|
| Other Media | Direct response TV | Bronze |
Two huge Crocs duke it out on centre court as part of a tactical campaign by M&C Saatchi Sydney for Optus. The spot launches Optus' free live streaming of Network Sevenâs coverage of Australiaâs Grand Slam tournament.
Client: OPTUS
Agency: M&C Saatchi, Sydney
Production Company: Rods Films, Paris via The Feds
Date Uploaded: 2011-01-19
Director: Thierry Poiraud
Account Director: Tara Goh
Executive Creative Director: Ben Welsh
Creative Director/ writer: ANDY FLEMMING
Creative Director/ art director: Shane Gibson
Post production: BUF Paris
Agency Producer: Chirstina Wilmot
Account manager: Karlee Wetherstone
Country: France
M&C Saatchi, Sydney has created an audacious campaign for Optus to launch the telcoâs live mobile streaming of the Australian Tennis Open.
The campaignâs spearhead is a 30 second TVC that features two crocodiles playing tennis in the final to promote Optusâ free live streaming of Network Sevenâs coverage of Australiaâs Grand Slam tournament.