Brand: Orange
Agency: Publicis Conseil
Executive Creative Director: Elie Trotignon
Creative Director : Hervé Riffaut
Art Directors : Delphine Bojago & Olivier Gamblin
Copywriters: Delphine Bojago & Olivier Gamblin
Account Managers: Cécile Lejeune, Ladislas Baranowski, Sandrine Courtois, Jeanne Lemarchand, Anna Mignotte
Strategic Planning: Libby Little, Etienne Averseng
Agency Producer, Prodigious : Pierre Marcus, Florent Villiers
Sound Producer, Prodigious : Joel Tessonneau
Directors: Chakal
Production Company: Big
Producer: Pierre Rambaldi
Line producer: Hélène de Rosnay
Post-production: Mikros (Patrick Bennar)/ Big (Natacha Dolard)
Director of Photography: Carl Nilsson
Business Affairs: Flore Bernot
Legal department: Dimitri Ginestou
Photographer: Charles Mamarot
Published: January 2018
Synopsis:
The new campaign from Orange International talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterized by a wide and versatile user base.
The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.
The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.