Riding on its new "Wonderfilled" platform, OREO via FCB Shanghai brings imagination to their Chinese New Year campaign this year. The "Wonderfilled" platform, first launched in 2014, encourages people to see the world from a child's perspective and, by sharing an OREO,
Category: Confectionery & snacks
Client: Mondelez
Brand: Oreo
Media: TV
Agency: FCB Shanghai
Production: Psyop
Country: China
Director: Georgia Tribuiani
Executive Creative Director: Andy Chan
Creative Director: Simon He
Producer: Minh Ly
Assoc Creative Director: Santi Yan
Executive Producer: Cally Morton Danella
Assoc Art Director: Jingyan Gu
Agency Producer: Robin Chen
Regional Account Director: Tess Wang
Account Director: Calvin Chu
Account Manager: Kelly Zhu
Account Executive: Holly Zhang
Associate Planning Director: Connie Yeung
Media Agency: Carat
Designer: Kenneth Lee
VFX Supervisor: Lane Jolly
Editor: Volkert Besseling
Lead Animation: Greg Franklin
Animation: John Dusenberry, Clay Fessier, Brock Gallagher, Jenn Hagman
3D Modeling and Animation: Mike Mangan
Character Layout: Saharat Tantivaranyoo
Compositing: Michael Dobbs, Danny Song, Sam Shiflett, Tony Christopherson, Ryan Samsam