Category: Fundraising & Appeals
Advertiser: FRIENDS
Product/Service: ORGANISATION AGAINST BULLYING
Agency: LOWE BRINDFORS
Production Company: BACON, Copenhagen, DENMARK
Date of First Appearance: Mar 25 2011
Creative Director: Villard/Bartholf
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Agency Producer: Mats Sandin
Account Supervisor: Stina Falklind-Gross
Advertiser's Supervisor: Andreas Drufva
Producer: Malene Dyhring
Director: Martin De Turah
Account Manager: Maria Carlsson
Director Of Photography: Kasper Tuxen
Other Credits: Typogarpher: Anette Söderberg
English Description
Little boy on death row. Two guards is taking him through a corridor, his last walk in life. By the end of the corridor there is a door. When the boy open the door, he is suddenly in school. We just saw what the boy feels every day on his way to school: like he is on his way to his own execution.