Media: Online
Category: Health & Beauty
Agency: 2CREATE
Brand: Oriflame
Geo: Europe, Slovakia
Our goal was to create campaign for Oriflame to win at least 3,000 new consultants. We’ve focused on women 18-35 years old and showed them it’s easy with Oriflame to become a star and be successful! We motivate them to join their name and face with the Oriflame brand and say to themselves and those close to them, “I’ve got it!” We have created a personalized video where any woman can play the lead role. It’s simple, entertaining and full of emotions!! The star of a video produced by women began to spread virally, reaching more than 33,200 views in the first 30 days.
Advertising Agency: 2CREATE, Bratislava, Slovakia
Released: November 2012