Category: Entertainment & Leisure
Advertiser: ÖSTERREICHISCHE LOTTERIEN
Product/Service: LOTTO
Agency: LOWE GGK
Production Company: FILMHAUS WIEN, AUSTRIA
Chief Creative Officer: Dieter Pivrnec
Executive Creative Director: Nikolaus Leischko/Christian Bircher
Creative Director: Nikolaus Leischko/Christian Bircher
Copywriter: Nikolaus Leischko/Susanne Lenhardt
Art Director: Christian Bircher/Astrid Bittermann
Agency Producer: Filmhaus Wien
Account Supervisor: Christof Benzer/Tatiana Löffler
Producer: Wolfgang Ramml/Dali Grujcic
Director: Trevor Melvin
Music: Nik Hodges
Director Of Photography: Tommy Wildner
Director Of Photography: Tommy Wildner
English Description
Starting situation
Winning the lottery “Lotto 6 out of 45” enables (nearly) everything. The Austrian Lotteries briefed Lowe GGK to develop a new TV commercial that does not focus on the trivial things in life but rather persuades through strong emotions.
Aim
Extension of the successful campaign “Everything is possible”.
Creative idea
A commercial about friendship, freedom and comfort, far from all material things in life. It shows the story of a zoo keeper who enables himself and his friend to step into freedom – thanks to a lottery ticket and 6 correct numbers.
The film was shot in Thailand and directed by Trevor Melvin, who is from the advertising division of Ridley Scott.