Otto: The Most Precious Gift

Credits & Description:

Agency: Heimat Werbeagentur GmbH
Client: Otto (GmbH & Co KG)
Authors:
Guido Heffels, HEIMAT Berlin, Chief creative officer
Ricardo Distefano , HEIMAT Berlin, Creative Director
Meike Kornrumpf, HEIMAT Berlin, Agency Producer
Chief Creative Officer: Guido Heffels
Creative Director: Sabina Hesse / Ricardo Distefano
Production Company: Optix / Berlin / Studio Aka / London / Loft Studios Gmbh / Berlin
Director: Marc Craste
Producer: Falk Prahl
Agency Producer: Meike Kornrumpf
Music & Sound: David Arnold
Executive Producer: Steffi Beck
Producer: Nikki Kefford-White
Synopsis:
Our idea was to make the commercial a gift on its own. An artistic film, which stands out not only by the way it’s done, but also by its powerful moral. The insight: instead of stuff, give the most precious thing you have: time.
For Christmas, OTTO wants to bring across a beautiful yet relevant message. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love.
The target audience: Adults 25-55, OTTO customers (customer loyalty) & OTTO connoisseurs (acquisition of new customers).
OTTO launched a unique, animated short film with a strong message. A film that does not bother people with selling products, but instead delivers a relevant insight during the most stressful time of the year, to give the most precious thing you have: time.
The core was the digital platform #ZeitGeschenke. Here we created a tool that gave people concrete inspiration, how and where they could give time.