4 months after the OUI FM brand film release especially dedicated to cinemas â CLM BBDO comes back and realizes a TV movie this time, that is to be seen from April, 26th. Today, OUI FM communication aims a larger audience. The idea of this movie is to vehicle a rock n'roll spirit. "This campaigns answers our desire to reinforce our visibility and acquire new auditors", says Emmanuel Rials, OÃI FM President. Directed by Pierre Edelmann and produced by Henry de Czar, this 30 seconds movie shot in black&white comes back with self-derision to the rock clichés (drugs, sex, violence, alcohol, and so on) and makes the most of the opportunity to mock all the numerous restrictions that control all television messages.
OUI FM builds on these stereotypes and television constraints in order to show that rock is above all about a special state of mind and about encouraging viewers to discover it listening to their radio station.
Category: Self promotion
Client: OÜI FM
Media: TV
Media: Media
Agency: CLM BBDO, Boulogne Billancourt
Production: Henry de Czar, Paris
Country: France
Director: Pierre Edlemann
Creative Director: Benjamin Marchal
Creative Director: Olivier Lefebvre
Creative Director: matthieu elkaim
Art Director / Copywriter: Philippe Boucheron
Copywriter: Patrice Lucet
Producer: Jacques Fouche
Account manager: Romain Bruneau
TV Producer: Thomas Laurent
FILM PRODUCTION: Henry de Czar
Director: Pierre Edelmann
Post Production: MIKROS
Motion Designer: MIKROS
AUDIO PRODUCTION: CAPITAINE PLOUF