Brand: Oui.sncf
Agency : TBWA \Paris / Anne Vincent, Mathilde Seboul, Adrien Marsaud
Executive Creative Directors : Benjamin Marchal, Faustin Claverie
Head of TV : Maxime Boiron
TV-producer : Mathilde Nanot-Lachkar
Production : LA PAC
Producers : Jean-Gabriel Saint-Paul, Jérôme Denis
Production Coordinators : Magali Lamer, Camille Richardeau
Director : Andreas Nilsson
Chief Operator : Matias Boucard
Production Director : Eric Lipchitz
Production Designer : David Lee
First Assistant Director : Didier Mallet
Post Production : TBWA\ELSE & DIGITAL DISTRICT
Post-producers : Mélanie Bernard, François Schmidt
Video Editor : Walter Mauriot
Assistant Video Editor : Emilien Denis
Color Grading Graphist : Didier Lefouest
Assistants Color Grading Graphist : François Miens, Pierre Brière
VFX Supervisor & Lead Flame-artist : Yves Delforges
Visuel Effects Supervisor : Arnaud Leviez
Flame-artist : Alexis Baillia, Francois-Xavier Clément, Dan Nicolescu
Matte painters : Bruno Serre, Fabien Montes, Quentin Collombet, Nicolas Loudot
3D Graphist artists: Jimmy Cavé, Doriane Lopez, Nicolas Beli, Robert Urbanczyk, Sylvain Sarradin, Chawki Rodesly, Jean Lamoureux, Pascale Gaubertier
Soundtrack : TBWA\ELSE
Head of Music and Sound : Olivier Lefebvre
Sound Art Director : Fanny Mithois
Sound designer : Vendôme Uhl
Compositors : Max Labarthe, Arthur Simonini
Media Agency : Zénith-Optimédia
OUI.sncf Visual Identity : ZAKKA
Advertiser : OUI.sncf
Advertising Managers : François Bitouzet - Head of Communication and OUI.sncf brands; Mathieu Lebihan – Brand Manager
Published: January 2018
Synopsis:
Seventeen years after its creation, Voyages-sncf.com, the leading French e-commerce website, became OUI.sncf on December 6 in order to offer French customers a new standard when it comes to traveling. This will allow them to travel better and more often, whatever their desires might be. After the technical success of this change on an unprecedented scale in e-commerce (the migration of 500,000 webpages without interrupting service) and the warm welcome that it received (a 55% growth in terms of visitors in 24 hours), the new brand is still defining itself with this campaign.