Advertised brand: Outer Banks Visitors Bureau
Alternative title: Commute
Advertising Agency: BooneOakley, Charlotte, U.S.A.
Creative Director: David Oakley, Jim Mountjoy
Art Director: Laura Beebe
Copywriter: David Oakley, Steve Lasch
Designer: Laura Beebe
Agency Prod.: Laura George
Account Dir.: Claire Oakley
AE: Katie Casella
Videography: stock, client
Editorial: Wondersmith
Editor/Designer: Michael Wilfong
Sound design: Groundcrew Studios, Hot Sake
Engineers: John Causby, John Hausman
Photographer: Olaf Veltman
Photographer: Stock
Photographer: Harry de Zitter
Designer: Laura Beebe
Account Executive: Katie Casella
Published: April 2018
Short rationale:
This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.”