Ovk/parents Of Child Road Victims: Forever Young

Credits & Description:

Alternative Title: For Ever Young
Agency: Happiness / Fcb Brussels, Belgium
Client: Ovk / Pevr (Parents Of Road Victims
Product: Road Safety Awarness Message
Entrant: Happiness / Fcb Brussels, Belgium
Title: For Ever Young
Product/Service: Road Safety Awarness Message
Idea Creation: Happiness / Fcb Brussels, Belgium
Production: Caviar Brussels, Belgium
Managing Director: Koen van Wonterghem (OVK / PEVR (Parents of Road Victims))
Executive Creative Management: Karen Corrigan (Happiness / FCB)
Chief Creative Officer: Geoffrey Hantson (Happiness / FCB)
Managing Director: Elke Janssens (Happiness / FCB)
Creative Director: Pieter Claeys (Happiness / FCB)
Creative Director: Philippe Fass (Happiness / FCB)
Concept Provider: Ludovic Amighetti (Happiness / FCB)
Concept Provider: Vallée Valéry (Happiness / FCB)
Group Account Director: Hans Smets (Happiness / FCB)
Agency Producer: Sophie Gunsbourg (Happiness / FCB)
Film Director: Tom Willems (Caviar Content)
DOP: Wim Vanswijgenhoven (Caviar Content)
Producer: Cleo Steyfkens (Caviar Content)
Producer: Andreas Vermeulen (Caviar Content)
Music: Alphaville – Forever Young
Sound design: Sonicville
Synopsis:
A mom straps her little boy in the back seat and sets off listening to Alphaville's "Forever Young" on the radio, glancing back at him in the rear view mirror with loving looks as well as appearing to drive carefully. However, when her phone rings, she takes her eyes off the road for a second. The film then shows the same woman setting off in her car again, but weeping before she starts. However, the same little boy is still sitting in the back. But then we see her gradually becoming older until finally she is an elderly woman. It's a sickening glance into the future -- and the full impact of what happened finally hits you.