Someone always pays the price
M&C Saatchi's MAKE FRUIT FAIR campaign for OXFAM aims to raise awareness about how major supermarkets have a stranglehold on the fruit industry. We want people to show their support for small farm and workers and to join us in making the tropical fruits trade fair.
Media: TV
Category: Food
Client: Oxfam, Germany
Agency: M&C Saatchi Berlin GmbH
Production: Mücke Media, Kreuzberger Kind, Berlin
Country: Germany
Director: Julia Mücke
Director: Eric van den hoonaard
Creative Director: Christian Schuck
Art Director: Christin Betge
Copywriter: Katja Seydel
Photographer: Jens Koch
Account manager: Teresa Felhoff