Category: Clothing, Footwear & Accessories
Advertiser: PACIFIC BRANDS
Product/Service: HOLEPROOF CLOTHING
Agency: CLEMENGER BBDO MELBOURNE
Production Company: THE SWEET SHOP, Sydney, AUSTRALIA
Date of First Appearance: Oct 3 2010
Chief Creative Officer: James Mcgrath
Executive Creative Director: Ant Keogh
Creative Director: Damian Royce
Copywriter: Richard Williams
Art Director: Anthony Phillips
Agency Producer: Karolina Bozajkovska
Account Supervisor: Tom Ward
Producer: Larissa Tiffin
Director: Steve Ayson
Editor: The Butchery
Sound Design/Arrangement: Cornel Wilczek
Post Production: Perceptual Engineering
Music: Electric Dreams
Account Manager: Tom Ward
Planner: Mike Hyde
Cinematographer: Nicolaas Hofmeyr
Director Of Photography: Nicolaas Hofmeyr
Editing Company: The Butchery
Other Credits: Sound Engineer: Paul Le Couteur
English Description
The TV commercial follows the journey of an Aussie bloke wearing only a loin cloth and a pair of Explorer Socks hanging out with a a tribe of Kalahari bushmen. The commercial finishes with his reaction as he takes off his Explorer Socks at the end of the day to suddenly “awake”, and find himself in deepest Africa.