Advertiser: PACIFIC GAS & ELECTRIC COMPANY (PG&E)
Agency: MOMENTUM WORLDWIDE
Category: Static
Creative Director: Brent Wilson
Agency Producer: Christy Birke
Producer: Chuck Dalaklis
Director Of Photography: Dave Babb
Art Director: David Illig
Account Supervisor: Denny Galati
Music: Helios
Editor: James Wilcox
Agency Producer: Melissa Hamilton
Copywriter: Nicole Conoyer
Creative Director: Rebecca Reardon
Art Director: Brett Seher
Creative Director: Alanna Duggan
Cameraman: Dave Babb
Music: Jess Voccia
Other Credits: Lollipop
Creative Director: Mason Magyar
Post Production: Momentum Entertainment Group
Art Director: Mark Newman
Account Manager: Steve Stanze
Animation: Wut It Is
Director: Star Price
Copywriter: Tad Trier
Brief Explanation
In Fresno, California, where temperatures can climb well above 100°F, Orlando and Teresa Gomez were in hot water. They already had two college kids living at home, and soon eldest son Orlando, Jr. would move back in with his wife and two young daughters. With twice as many people under one 35-year-old roof, would the energy bills drive family patriarch Orlando to a monthly meltdown? Lucky for the Gomezes, they were about to find out how to lower their energy usage and upgrade their lifestyle in just one day, thanks to Energy House Calls from PG&E.Under the watchful eye of celebrity DIY expert Carmen De La Paz, the family made easy updates to their home, like weather stripping and installing a low-flow showerhead. Meanwhile, the PG&E Energy House Calls team took on a special project as a surprise for the Gomezes, turning an outdated pool and patio into an energy-wise oasis.Cue the new high-efficiency outdoor ceiling fan–and the grateful tears.