Pacman Film, Digital WORLD'S BIGGEST PAC-MAN by Soap Creative

The Film titled WORLD'S BIGGEST PAC-MAN was done by Soap Creative advertising agency for subbrand: Pacman (brand: Pacman) in Australia. It was released in Feb 2010.
Advertising campaign for Pacman

Pacman: WORLD'S BIGGEST PAC-MAN

Brand
Pacman  (Pacman)
Media
Film, Digital
Released
February 2010
Posted
February 2010
Market
Australia
Industry
Culture, Leisure & Sport
Agency
Soap Creative

Awards:

Spikes Asia 2011
DigitalDigital ToolsSilver
London International Awards 2011
DigitalEntertainmentBronze

Credits & Description:

WORLD'S BIGGEST PAC-MAN
Advertiser NAMCO BANDI, MICROSOFT
Product PACMAN, IE9
Entrant SOAP CREATIVE Sydney, AUSTRALIA
Type of Entry: Digital Tools
Category: Interactive Tools
Title: WORLD'S BIGGEST PAC-MAN
Advertiser/Client: NAMCO BANDI, MICROSOFT
Product/Service: PACMAN, IE9
Entrant Company: SOAP CREATIVE Sydney, AUSTRALIA
Advertising/Web Design Agency: SOAP CREATIVE Sydney, AUSTRALIA
Creative Credits
Brief Explanation:
Create an online promotion/platform for PAC-MAN which can help build awareness for upcoming products. Oh and showcase the power of HTML5 on Microsoft's newly released IE9. A simple and catchy idea. Let the global PAC-MAN community create & play their own maze to become part of the "World's Biggest PAC-MAN" game. The ever expanding maze providing endless fun for PAC-MAN fans worldwide. 1.5 million visitors in the first 3 weeks, countless amounts of positive press for both clients and one huge hosting bill. All without any media spend.