Category: Retail Stores
Advertiser: PALMERS TEXTIL
Product/Service: AUTUMN/WINTER COLLECTION 2011
Agency: LOWE GGK
Production Company: PPM FILMPRODUCTIONS, Vienna, AUSTRIA
Chief Creative Officer: Dieter Pivrnec
Executive Creative Director: Andreas Spielvogel/Thomas Tatzl
Creative Director: Andreas Spielvogel/Thomas Tatzl
Copywriter: Andreas Spielvogel/Ralf Gahleitner
Art Director: Thomas Tatzl
Account Supervisor: Michael Kapfer-Giuliani
Producer: Dieter Klein
Director: Ivo Wejgaard
Sound Design/Arrangement: Martin Böhm/Ludwig Coss
Post Production: Listo
Cameraman: Pascal Walder
Lighting: Erhard Nemec
Music: Mg Sound/Martin Böhm/Ludwig Coss
Account Manager: Nicole Willixhofer
Director Of Photography: Pascal Walder
Account Manager: Nicole Willixhofer
Director Of Photography: Pascal Walder
Other Credits: Styling: Sammy Zayed/Art Department: Christine Egger
English Description
Initial situation
Palmers Textil AG is one of the most distinguished fabric company in Europe with a brand awarness of 100%, which is why Palmers is described as an iconic brand. However, when it comes to the costumer’s perception nowadays, Palmers appears old fashioned.
Target
Palmers should be perceived as an innovative, thrilling, up-to-date and emotional brand. Furthermore there should be a rise in awareness and popularity.
Solution
After ten years the medium television will be used again, to present Palmers as an innovative, self confident and sensual brand. At the same time it is set in an up-to-date frame to create a strong communication.
Creative Idea
The pictures focus on the topic sensuality. A self confident woman dresses herself - a very intimate moment. As she leaves the house you realize that she is blind.
To feel beautiful, sexy and desirable is no question of age, size or the ability to see. The high quality of Palmers’ lingerie does not only address the eyes, but also your tactile sense – “Sinnlichkeit, die man fühlt”.