Advertiser: PROCTER & GAMBLE
Agency: TRIBAL ARGENTINA
Category: Video
Art Director: Dana Daveiro (Tribal Buenos Aires)
Trial/Digital ABN Southcone: Daniela Laguzzi (Procter & Gamble)
Art Director: Federico Fernandez (Tribal Buenos Aires)
Account Director: Candelaria Seara (Tribal Buenos Aires)
Copywriter: Lupe Rosell (Tribal Buenos Aires)
CEO/Creative Director: Walter Ioli (Tribal Buenos Aires)
Art Director: Lucas Tonet (Tribal Buenos Aires)
Brief Explanation
Instead of the typical product demo showing "RTB Layer" extra absorption capacity, we decided to focus on results: happy babies.We asked users to film their babies and upload a video of "the morning after". Thousands of babies attested to the effectiveness of the new diapers in our first banners campaign directed by mums.