Title: Panama FacePaint
Media: TV
Category: Travel, transport & tourism
Client: Panama
Agency: VML
Country: United States of America
Global Chief Creative Officer: Debbi Vandeven VML
Chief Creative Officer: John Godsey VML
Executive Creative Director: Sean Burns VML
Executive Director, North America: Julia Hammond VML
Executive Producer: Kelly Durham VML
Producer: Lara Hurnevich VML
Senior Copywriter: Tim Cerullo VML
Art Director: Ben Conaghan VML
Creative Director: Devon Harris VML
Supervisor, Client Engagement: Samantha Gibbons VML
Associate Creative Director: Rob Cody VML
Associate Creative Director: Jeff Beck VML
Music Producer: Nick Keenan VML
Business Affairs Manager: Julie Kolton VML
Executive Producer: Alison Goodwin George Media
Director/Editor: Vincent Urban George Media
Director of Photography: Clemens Krueger George Media
Assistant Camera: Max Neumeier George Media
Producer: JoJo Scheerer Whitehouse Post
Producer: Casey Swircz CarbonVFX
Assistant Editor: Lauren Pescon Whitehouse Post
Color: Maria Carretero CarbonVFX
Producer: Kelly Bertog Earhole Studios
Audio Engineer: Beto Santoyo Earhole Studios
Executive Producer: Kelly Durham VML
Director: Vincent Urban George Media
Director of Photographer: Clemens Krueger George Media
Editor: Christine Wolf Whitehouse Post
Audio Engineer: Beto Santoyo Earhole Studios
Description:
Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS.