Category: Corporate Image
Advertiser: PANASONIC CORPORATION
Product/Service: ONE PRODUCT,ONE TREE
Agency: DENTSU KANSAI
Production Company: HAT, Tokyo, JAPAN
Executive Creative Director: Yoichi Miura
Creative Director: Takanori Yasukouchi
Copywriter: Masayuki Nakamoto
Art Director: Ryoji Watanabe
Account Supervisor: Haruhiko Sumida
Producer: Osamu Mukano
Director: Kaoru Yamaguchi
Editor: Koji Ogiso
Sound Design/Arrangement: Aozora Co./Ltd.
Post Production: Digital Garden Inc.
Account Manager: Hiroyuki Yano
Director Of Photography: Shimon Tani
EditingCompany: Digital Garden Inc.
Account Manager: Hiroyuki Yano
Director Of Photography: Shimon Tani
Editing Company: Digital Garden Inc.
English Description
Panasonic has been planting trees worldwide for eight years in a campaign known as "One product, one tree". In Japan, the company has been donating cherry trees to be planted in kindergartens and elementary schools. The cherry tree has a very special significance in Japan. Graduation ceremonies at the end of March and entrance ceremonies for those entering schools and companies come at the beginning of April, all accompanied by the blossoming of the cherry trees. The cherry tree has long been represented in Japanese art and is widely beloved in Japan. Many of the kindergartens that received Panasonic cherry trees in the Tohoku region were damaged or destroyed by the tsunami. The remains of Hisanohama No. 1 Kindergarten had to be destroyed after the disaster, but when one of the cherry trees in its garden bloomed, the local children and their teachers gained new hope. When Hisanohama No. 1 Kindergarten requested another tree in 2012, Panasonic used the messages of encouragement from around the world received through their global website to make a cherry tree tapestry and present it as a poster to the kindergarten along with their new tree.