Advertiser: PANASONIC
Agency: DENTSU KANSAI
Category: Corporate Information
Project Management: Atsuko Onishi (Puzzle)
Art Direction/Design: Daisuke Takahashi (Nudo)
System: Hajime Kuwashima (IRET)
Producer: Chiaki Mishiro (EJE)
Design: Kaoru Kikuiri (Nudo)
Agency Producer: Kenta Machida (Dentsu)
Director: Mineko Nakagawa (Patrasche)
Producer: Jun Kawashima (Puzzle)
Project Management: Kaori Kadono (Nudo)
Flash: Masaaki Okamoto (Puzzle)
Design: Satoshi Yuasa (Nudo)
Animation: Savini Mizuhiro
Project Management: Jun Tamaoki (EJE)
Flash: Kei Yamada (Puzzle)
Executive Producer: Kenta Yonemori (Panasonic)
Account: Kyosuke Fujita (Dentsu)
Creative Director: Hikaru Adachi (Dentsu)
Director: Midori Kirigaya (Puzzle)
Flash: Shinya Kobayashi (Puzzle)
Illustration: Shiro Taniguchi
Brief Explanation
Run the London 2012 Olympic Games Marathon course with friends from around the world.'RUN@LONDON' is web-based content that offers you a simulated experience of running the marathon course of the London 2012 Olympic Games.People in 130 countries and areas including Japan enjoyed the website content through five languages, Japanese, English, Germany, Spanish and Portuguese. Your avatar created on this content runs the marathon course instead of you, taking a circular route from The Mall where the starting line is located, through many popular venues, such as Trafalgar Square, St. Paul's Cathedral, Guildhall, Tower Bridge and Big Ben.