Advertised brand: Pandao
Alternative title: Lift
Advertising Agency: Possible Moscow, Russia
CEO Pandao: Andrey Tsytsenko
Pandao Project Manager: Ruslan Gafurov
Pandao Head of Marketing: Ivan Vorobiev
Creative Director Mail.ru Group: Aleksandr Astakhov
Agency: Possible Moscow
CCO: Vlad Sitnikov
Creative Director: Artem Filimonov
Copywriters: Marat Arutyunov, Yuri Altufiev, Roman Vydashenko
Producer: Aleksey Nikolaev
Account Manager: Alina Rozhkova
Production BUREAU «WORKING TITLE»
Published: June 2018
Synopsis:
To convey the surprise at incredibly low prices at Pandao we’ve created shocking and unrealistic videos that capture viewers’ attention until the very end. Nothing, not even a Zombie Apocalypse starting in the next block, or a chance visit into a lair of a secret order, can distract a person from a good bargain purchase. In short 6-second videos we also shifted the focus to the most unusual characters that Pandao also does not leave feeling indifferent.