Directed by Photoplay's Scott Otto Anderson, the launch spot for the P&O cruises campaign via BASHFUL, features cruise holiday makers sampling the new Pacific Explorer's best activities. The campaign will run in cinemas and TV supported by a content campaign of 11 x 15 second films that feature Australian comedian, Dave Hughes, who also makes a brief appearance in the launch commercial.
Media: TV
Category: Travel, transport & tourism
Client: P&O Cruises
Agency: BASHFUL
Production: Photoplay Films
Country: Australia
Director: Scott Otto Anderson
Creative Director: Tim Chenery
Art Director: Daniel Ieraci
Copywriter: Dan Barrett
Producer: Oliver Lawrance
Account Director: Felicity Andrews
DoP: simon ozolins
Agency Producer: Joelle DeLaurens
Post production: Alt.vfx
Editor: Mark Bennett
Manager, Retail Marketing - Narelle Riley
Digital Marketing Lead - Madeline Wong
Brand and Content Coordinator - Emily Taylor