Advertiser: PANERA BREAD
Agency: CRAMER KRASSELT
Category: Restaurants & Fast Food Outlets
Art Director: Brandon Knolden
Editing Company: 1st Avenue Machine
Post Production: 1st Avenue Machine
Sound Design/Arrangement: Dave Robertson
Account Manager: Hilary Burns
Planner: Joan Colletta-Sapp
Chief Creative Officer: Marshall Ross
Account Supervisor: Tiffany Alexander
Director Of Photography: William Rexer
Copywriter: Bill Dow
Creative Director: Bill Dow
Director: Antonio Balserio And Bob Partington
Executive Creative Director: Derek Green
Agency Producer: Katie Green Juras
Planner: Kay Bradley
Editor: Nate Buchik
Producer: Sam Penfield
Music: Nylon
Brief Explanation
The Panera Live Consciously, Eat Deliciously campaign was created to help people who liked Panera’s food see that there was much more to Panera than they knew. People thought we were just about taste. We built story telling machines to show how the tough decisions we make lead to better things in the world, in our communities and on our plates. Like donating all of our leftovers to food banks every day. And baking fresh bread from scratch every single day. And using responsible, antibiotic-free ingredients. All things you wouldn’t expect from a restaurant chain.And then each machine ended back where it started, so that people knew we were always looking for better ways to do things, every single day.