New York, NY – August XX, 2012 – Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.
Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.
The advertisements will run in a number of countries, including Argentina, Brazil, Mexico, Central America, Chile, Peru and Colombia. The spots feature star Latin American athletes, including diver Paola Espinosa, tennis star Gisela Dulko, and volleyball player Jacqueline Carvalho. The campaign also leverages Gisele Bundchen (an endorser of Pantene since 2007), who appears in the regional spot for Brazil.
Executive Creative Director: Thomas Puckett
Regional Creative Director: Javier Bonilla
Sr Art Director/ACD: Arturo Macouzet
Copywriter: Marta Marcos
Account Executive(s):
Marie-Angie Vassallo Regional Account Director
Angelica Mata Account Supervisor
Executive Creative Director: Thomas Puckett
Regional Creative Director: Javier Bonilla
Sr. Art Director/ ACD: Arturo Macouzet
Copywriter: Marta Marcos
Account Executive(s):
Marie-Angie Vassallo Regional Account Director
Angelica Mata Account Supervisor
Producers: Tania Salter
Photographer/Designer:
Olympic Volley Brazil – Fernando Milani
Production Company: Metro Films Mexico
Director: Tryan George (for Mexican diver)
Director of Photography:
Executive producer: Jordan Winter
Line Producer: Simon Rubalcava
Radio Production: N/A
Engineer: N/A
Editing House: Moondog
Editor: Claudia Reda Walker
Producer: Stephanie Shayne
Music House: Musikvergnuegen
Composer: Walter Werzowa (BMI) / Steve Gutheinz (ASCAP)
Title: Shining
Publisher: Musikvergnuegen (BMI) / Beyond, Inc. (ASCAP)
Producer: Musikvergnuegen
Sound Design: N/A
Sound designer: N/A
Audio Mix: Hyperbolic audio
Mixer: Hyperbolic audio
Audio Engineer: Rodrigo Galvan