| Asia Pacific Advertising Festival (AdFest) 2014 | ||
|---|---|---|
| FILM LOTUS | BEST OF HEALTH AND PERSONAL CARE | BRONZE |
The Philippines ranks number 8 in the 2012 Global Gender Gap Report. But a recent survey by the social news network, Rappler, revealed that gender inequality is still prevalent in the country. The #WhipIt movement launched with this TV spot from BBDO Guerrero Manila to highlight the issue. Pantene urges women to leave unfair labels behind, and stay strong.
Category: Cosmetics & toiletries
Client: Procter and Gamble
Agency: BBDO Guerrero
Production: Filmex
Country: Philippines
Director: Simon Cracknell
Chief Creative Officer: David Guerrero
Executive Creative Director: Dale Lopez
Executive Creative Director: Tin Sanchez
Copywriter: Lauren Lim
Art Director: Isai Martinez
Art Director: Liz Castañeda
Associate CD / Copywriter: Donna Dimayuga
Account Director: Karen Go
Agency Producer: Jing Abellera
Agency Producer: Anj Dela Calzada
Account manager: Patricia Cui