Category: Industrial, Agriculture
Media: Film
Brand: Paper and Packaging Board
Agency: Cramer-Krasselt
Geo: United States
Advertising Agency: Cramer-Krasselt, USA
Chief Creative Officer: Marshall Ross
Executive Creative Directors: Chris Jacobs, Sandy DerHovsepian
Creative Director / Art Director: Jim Root
Creative Director / Writers: Nick Marrazza, Matt Lee
Design Director: Shawn Holpfer
Associate Creative Director: Zack Schulze
Junior Art Director: Rebecca Mader
Producer: Cary Potterfield
Group Account Director: Kelly Donaldson
Account Supervisor: Leah Berg
Senior Account Executive: Germaine Geuder
Campaign Management Supervisor: Julia Matthews
Group Planning Director: Scott Shulick
Senior Digital Producer: Robin Griffin
Senior Art Producer: Karen Kirsch
Director of Print Production: Kelli Buchholz
Production Artist: Meg Stoddard
Retoucher / Production Artist: Dennis Flink
Senior Broadcast Traffic Manager: Alinna Johnson
Producer / Editor / Videographer: Bryan Pechacek
Senior Editor: Cole Quamme
Production: Reset
Director: Vesa Manninen
Producer: Dennis Beier
Edit: Whitehouse
Editor / Partner: Matthew Wood
VFX: Carbon VFX
Creative Director: Liam Chapple
Music: Big Foote
Audio Post Production Facility: Independent Studios
Sound Engineer: Randy Bobo
Published: February 2018
Synopsis:
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.