Media: Web Film
Category: Charities & appeals
Client: Papyrus
Agency: TBWA Manchester
Production: Chief Productions
Country: United Kingdom
Director: Chris Cottam
Executive Creative Director: Lisa Nichols
Executive Creative Director: Gary Fawcett
Art Director: Lewis Dunlop
Copywriter: David Ryan Jones
Production Company Producer: Tess Hamilton
Planner: Rebecca Brett
Agency Producer: Lou Vasey
Account manager: Julia Buck
Published: February 2018
Synopsis:
Introducing a powerful campaign by TBWAManchester for national charity PAPYRUS Prevention of Young Suicide to mark Safer Internet Day (6th February), the film aims to raise awareness about the risks of cyberbullying. It forms part of their on-going work around the heart-breaking statistic Over 200 schoolchildren die by suicide every year in the UK. TBWA and PAPYRUS want cyberbullies to think twice, victims to realise they aren't alone, and parents to run upstairs hug their children and start a conversation about online safety and join in the conversation on #SaferInternetDay using #BedtimeStories.