Client: Marico Ltd.
Brand: Parachute Advansed Gold
Advertising Agency: VMLY&R India, Mumbai, India
CMO: Koshy George
CEO: Anil Nair
CCO: Venkatagiri Rao
ECD: Kevin Lobo
Creative: Mahesh Ambaliya
Creative: Sunil Shinde
Creative: Harish Jadhav
Creative: Shivali Sharma
Creative: Ashwini Bhavsar
Creative: Vaidehi Mewawalla
Creative: Maryann Rodrigues
Business Director: Alpa Dedhia
Group Head Client Solutions: Khadija Attarwala
Client Solutions Executive: Sejal Choudhary
Agency Producer: Saurabh Pal
Production House: thisisthat
Director: Shihab Karim
Executive Producer: Thomas Koshy
Director of Photography 1: Aslam K Purayil
Director of Photography 2: Georgy Joseph
Offline: Kiran Thomas
Online: Ink&Water
Music Company: The Escape Medium Band
Country: India
Published: August 2020
Synopsis:
Marico Limited’s hair nourishment brand, Parachute Advansed Gold, launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.