The Partnership for Drug-Free Kids collaborated with DDB California on an integrated creative campaign that includes TV, print and radio public service announcements (PSAs). The ads are part of a campaign called "Real Help," and are geared toward parents of teens and young adults who have been impacted by substance abuse or addiction. The TV spots were directed by two-time Oscar-Winner Angus Wall, who edited blockbuster films like "The Girl with the Dragon Tattoo," "The Social Network" and "The Curious Case of Benjamin Button."
Category: Public services & utilities
URL: http://www.drugfree.org/
Client: The Partnership for Drug-Free Kids
Agency: DDB California
Production: Rock Paper Scissors
Country: United States of America
Creative Director: Jonathan Byrne
Assoc Creative Director: Tim Stier
Assoc Creative Director: Todd Taber
Integrated Production Lead: Holly Jane Butler
Junior Integrated Producer: Adrian Hernandez
Freelance Print Producer: Agnes Arceo
New Business Lead: Kevin Wakefield
Integrated Project Manager: Nicki Krinsky