Advertised Brand: Pascall New Zealand, Cadbury New Zealand
Media: Digital
Advertising Agency: Online Circle Digital, Melbourne, Australia.
Creative Director: Freya Beaton
Art Director: Luis Peñuela
Video Editor: Felipe Carrasco
Copywriter: Alex Barrow
Lead Strategist: Lucio Ribeiro
Published: May 26 2018
Synopsis:
Winter’s better when you slide together. Just like Pascall Marshmallows and Cadbury Hot Chocolate.
Delivering against Pascall’s playful, inclusive personality, the brand teamed up with Woolworths to drive in store activation and Pascall Cadbury Hot Chocolate purchase intent through an incredible winter consumer promotion that celebrated some things just being better when they’re together. Online Circle Digital created a playful, sharp ad that captured the personality of the brand and intent of the campaign.