Pause Ljud Bild: CataCombo Sound System

Credits & Description:

Advertiser: PAUSE HOME ENTERTAINMENT
Agency: ÅKESTAM HOLST
Category: Retail & E-Commerce, including Restaurants
Advertising campaign: CATACOMBO SOUND SYSTEM
Digital Producer: Alex Picha (Åkestam Holst)
Designer: Andreas Dagman (Åkestam Holst)
Creative Director: Andreas Ullenius (Åkestam Holst)
Account Manager: Anna Nolendorfs (Åkestam Holst)
Art Director: Lars Holthe (Åkestam Holst)
Account Director: Henrik Adenskog (Åkestam Holst)
Copywriter: Joakim Labraaten (Åkestam Holst)
Graphic Designer: Oscar Gardö (Åkestam Holst)
Motion Designer: Nisse Axman (Åkestam Holst)
Client Brief Or Objective
Attract new clients and get more enquiries for Pause, a reseller of home electronics and their custom sound systems. With the challenge of being a small player on the market, we needed to create a story that could catch the attention of the public and influential people, such as journalists.
Outcome
- The promotional video became Sweden's most shared advert according to Viral Video Chart. - After only six weeks enquiries for Pause custom sound systems had increased with 300% compared to last year's total. - There was a 95% increase in number of store purchase during the campaign when compared to the same campaign period previous year. - 40-45% of all purchases during the campaign period was made by new customers.- Estimated PR value $3,500,000
Execution
In order to prove that Pause delivers the best custom sound systems, words just wasn't enough. We needed the show people that Pause is the best there is.
Implementation
To demonstrate Pause's belief that when in anything is possible, we put the whole campaign budget on developing the CataCombo Sound System - a customized coffin, tombstone and online application that makes it possible for anyone to affect the after-life of Pause's CEO by adding a song to his eternal playlist 'Pause 4-ever', on the Pause website.