The HIFI business in Sweden have a big problem with false discounts and discounts that are too good to be true. One of Sweden's best HIFI companies, Pause had enough of this because false discounts taint the industry's reputation as a whole. So they introduced "Discount Is King' an app that everyone in Sweden already uses.
Media: Interactive
Category: Retail services
Client: Pause
Agency: Akestam Holst, Stockholm
Country: Sweden