Media: TV
Category: Charities & appeals
Client: PayPal UK
Agency: CP+B London
Production: Aardman Animation
Country: United Kingdom
Director: Darren Dubicki
Director: Andy Lavery
Creative Director: dave newbold
Creative Director: Jim Eyre
Copywriter: dave newbold
Agency Producer: Chris Chapman
Business Director: Mark Boyd
Head of Tech: Alex Budin
Head of UX: Chun Tung
Head Of Planning: Nicole Frost
Acc Manager: Grace Albrow
Head of Design: Hugh Tarpey
Designers: Luke Snedden, Kat Wozniak
Head of business affairs; Susan Grant
Prod Comp producer: Jason Bartholomew
UK CMO & head of consumer: Alison Sagar
Head of advertising and media: Rosalind Young
Senior manager, value proposition marketing: Charlotte Turland
Published: December 2017
Synopsis:
PAYPAL TURKEY DASH. 8 TURKEYS. 8 UK CHARITIES. 1 EPIC, FUND-RAISING RACE.
To raise awareness of their charity giving fund, PayPal created the PayPal Turkey Dash.
A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, https://www.turkeydash.co.uk/ the faster it ran in a televised Turkey Dash. #TurkeyDash