Pearson: The Alphabet Of Illiteracy

Credits & Description:

FCB Inferno has released 'Alphabet of Illiteracy', which will be seeded in the US and UK. This has been designed to raise awareness of the scale, severity and consequences of illiteracy and highlight that illiteracy is the root cause of almost every major problem humanity faces. Project Literacy was established by FTSE 100 learning company, Pearson, to make significant and sustainable advances in the fight against illiteracy, which affects 1 in 10 people globally. It brings together organisations spanning from UNESCO, to Microsoft, to the National Literacy Trust.
Campaign: Project Literacy
Media: Interactive
Category: Public interest
URL: http://www.projectliteracy.com...
Client: Pearson
Agency: FCB Inferno
Production: 1stAveMachine
Country: United Kingdom
Chief Creative Officer: Owen Lee
Producer: charlotte mcconnell
Producer: Kate Grenfell
Senior Art Director: julia ferrier
Senior Copywriter: Martin McAllister
Head of Strategy: Chris Baker
Senior Strategist: Nic Willison
Business Director: Tom Kingham
Account Director: Helena Georghiou
Senior Account Manager: Olivia Pearson
Account Manager: Charlie Griffith