| ADFEST 2017 | ||
|---|---|---|
| Film Lotus | Internet Film: Food & Beverages | Bronze |
| Spikes Asia 2017 | ||
| Film | Food | Bronze Spike |
| Ad Stars 2017 | ||
| Film | Product & Service: Foods | Silver |
Client: Peckish Rice Crisp
Agency: STORYTELLER BANGKOK
Entrant Agency: STORYTELLER BANGKOK
Company Entering: Storyteller Bangkok, Bangkok
Brand: Peckish
Advertiser: Monde Nissin (Thailand) Co.,Ltd
Agency: Storyteller Bangkok, Bangkok
Chief Creative Officer: Rojana Chuasakul
Creative Director: Parbpraew Ratarasarn
Copywriter: Warangrat Rattanabumrung
Art Director: Parbpraew Ratarasarn
Account Director: Vichanan Dechanarapan
Account Manager: Roongnapa Mahaphol
Strategic Planning Director: Drakon Sirakovit
Strategic Planner: Nagara Na Nagara
Agency Producer: Natee Rukseiree
Film Production Company: Hello Filmmaker, Bangkok
Director: Thitipong Kerdtongtawee
D.O.P/Cinematographer: Suthichai Luangamornlert
Gaffer: Koch Putthayakoon
Executive Producer: Chotirat Wareerattanarot
Film Producer: Supanit Areewong
Editor: Sarawut Kaweethammawong
Special Effects Company: So Good House Co., Ltd., Bangkok
Sound Production Company: Mixi Sound Studio Co., Ltd., Bangkok
English Synopsis:
Snack Tastes Better Without Your Head. When You Think Too Much, Your Head Worries And Worrying Leads To A Something Much Bigger. Therefore, Peckish, A Healthy And Tasty Snack Has Done All The Thinking For You. Its Baked Not Fried, Theres No Msg And Its Gluten Free. Thanks To Peckish, The Next Time You Feel Like Snacking, Dont Think… Just Eat.
Synopsis:
Establish Peckish as the brand that resolves healthy vs. tasty snacking tension.
Brief Explanation
Being in a relationship is a beautiful thing, but it is undeniable that when 2 people are close together we may have conflicts along the way, some more serious than others, some might be as nonsense as ‘snacks’. And starting from these little misunderstandings in our “heads”, the conflicts can grow beyond to the unimaginable…. Worst, the ‘joy of snacking’ is killed in the process. Snacking is best without your heads involved.
Peckish Rice Cracker, a new healthier snacking choice- that is made 100% out of rice, baked rather than fried, no MSG and no gluten, is created from the belief that ‘Snacking is best without your head’ and therefore ‘Don’t think about your snacks, because Peckish has already done all the thinking for you’.