Pedigree: Case study

Credits & Description:

BBDO New York is introducing the Pedigree "Adoptable Facebook Mask," the first dog mask that is not just fun, but can also do some good.
Category: Pets
URL: https://www.facebook.com/fbcam...
Media: Digital
Brand: Pedigree
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Directors: Greg Ketchum, Tom Godici, Tom Markham
Senior Creative Director: Greg Gerstner
Creative Director: Banks Noel
Copywriter: Vera Keiter
Art Director: Delilah Kim
Director of Strategic Partnerships: Bob Estrada
Director of Platform Innovation: Alex Marsh
Head of Integrated Production: Dave Rolfe
Executive Interactive Producer: Eric Berg
Interactive Producer: Sho Matsuzaki
Senior Account Director: Sally Nathans
Account Director: Elizabeth Kelberg
Account Executive: Michael Miles
Group Planning Director: Annemarie Norris
Communications Planning Director: Sean Stogner
Production Company: North Kingdom
Producers: Marcus Berggren, Sara Andersson
Art Directors: Mikael Forsgren, Jakob Nylund
3D Producer: Mathias Axell
3D: Samuel Lundsten
Developers: Sebastian Salonen, Lars Alin
Illustrations / Texturing: Therese Larsson
Published: October 2017