PEDIGREE DentaSTIX is a dental chew that aims to freshen your dog’s breath and give them a clean set of pearly whites. However, it’s near impossible to capture that beautiful doggy smile when your dog doesn’t look at the camera.
To remedy this, PEDIGREE and Colenso BBDO developed a companion product called PEDIGREE SelfieSTIX. SelfieSTIX is a simple clip that attaches an irresistible DentaSTIX to any mobile phone, resulting in the perfect dog photo every time.
Media: TV
Category: Household, garden & pets
Client: Mars Pedigree/ Pedigree SelfieSTIX
Agency: Colenso BBDO, Auckland
Country: New Zealand
Director: Jae Morrison
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Dan Wright
Creative Group Head/ Copywriter: Kim Ragan
Creative Group Head/ Art Director: Maria Devereux
Production company: Finch
Business Director: Abbi Barker
Agency Producer: Natasha Gill
Agency Producer: Alex Gillespie
Account manager: Alice Sopwith
Account manager: Ruby Soole
Group Business Director: Ahmad Salim