AGENCY: J. Walter Thompson Atlanta
Brand: Pennzoil
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio
Associate Creative Directors: Derek Kirkman, Troy Leyenaar, Daniel Prado
Account Director: Erin McGivney
Producer: Daryll Merchant
PRODUCTION COMPANY: Lemonade Films
Director: Ozan Biron
Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
DP: Macgregor
EDITORIAL: Cycle Media
Editor: Matthew Griffiths
VISUAL EFFECTS: The Embassy
VFX Supervisor: David Casey
SOUND by Source Sound Inc. L.A
Sound Supervisor & Mixer: Charles Deenen
Sound Recordists: John Fasal, Travis Pratert, Charles Deenen
Sound Designer: Csaba Wagner
Sound Editor: Braden Parkes
ORIGINAL MUSIC: Generdyn Music
Composer: Joshua Crispin
COLORIST: Dave Hussey, Company 3
SERVICE COMPANY: Tonic Films (Mexico City)
Exec Producer: Susie Neill
Producer: Victor Albarran
In “Joyride Baja,” a member of the clandestine Joyride Society sneaks into a secret testing facility in the Mexican desert and takes a heavily modified Jeep Wrangler for a spin through the scorching Martian-like landscape.Directed by Ozan Biron, the three-minute spot is the latest installment in a trilogy of ads and follows “Joyride Circuit,” which was shot in Barcelona with a Ferrari 488 GTB. Pennzoil and ad agency JWT Atlanta approached Lemonade after seeing the upstart shop’s BMW ad “Ultimate Racetrack” featuring a BMW M4 drifting dangerously close to the edge of an aircraft carrier. Temperatures in the desert can soar to nearly 130 degrees Fahrenheit and engine temperatures can exceed 200 degrees Fahrenheit. Watch the Jeep Wrangler Rubicon and Pennzoil Synthetics take on these extreme temperatures for the ultimate proof of performance.