Pennzoil: Joyride Circuit

Credits & Description:

Entrant: J. Walter Thompson Atlanta, Atlanta
Brand: Pennzoil
Corporate Name of Client: Pennzoil
Agency Account Director: Erin McGivney
Agency: J. Walter Thompson Atlanta, Atlanta
Chief Creative Officer: Perry Fair
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio 
Associate Creative Directors: Troy Leyenaar/Daniel Prado
Agency Producer: Daryll Merchant
Production Company: Lemonade Films, Vancouver
Director: Ozan Biron
Executive Producer: Ted Herman
Producer: Trevor Cawood
Line Producer: Philip Fyfe
Director of Photography: Macgregor
VFX Company: The Embassy
VFX Supervisor: David Casey
Editing Facility: Cycle Media
Editor: Matthew Griffiths
Colour Company: Company 3, Dave Hussey
Sound Design Company: Source Sound Inc. LA, Los Angeles
Sound Designers: Charles Deenen/Csaba Wagner
Sound Engineer: Braden Parkes
Sound Mixer: Charles Deenen
Music Production Company: Generdyn Music
Music Composer: Joshua Crispin
Description of the Project:
This is a story about a Joyrider who makes it his mission to find the rarest cars on the planet and then drive them to the extreme. The film opens up in Barcelona Spain, where our Joyrider receives coordinates to a yellow Ferrari 488 GTB, one of the only turbo based Ferraris that exist in the world. The Joyrider locates the car inside a secret paddock at a near by F1 race circuit. Undetected the Joyrider takes the Ferrari and drives it like no one has ever seen before in and around the racetrack while a guard is asleep listening to classical music. The Ferrari exits the track beneath the security gate arm and heads towards the streets of Barcelona where it drifts and shoots blue flames around tight turns, roundabouts and straightaways before making its grand exit sideways through a tunnel at over 200 kmph in 5th gear.
The sound design for this short film needed to convey one thing: emotion. The emotion felt of driving a $350k car at high speed through a city. For this we recorded the car, the 1st turbo based Ferrari in years, and created hundreds of sound design elements like processed thunders, baby cries, tearing sheets etc. which add emotional touches to the experience without ever becoming overbearing. This makes the listener connect in grounded, yet imaginative ways. The sound design was finished with a super aggressive mix to make the viewer engulfed in a car audio symphony.