| Asia Pacific Advertising Festival (AdFest) 2015 | ||
|---|---|---|
| FILM LOTUS | BEST OF NON-ALCOHOLIC BEVERAGES (INCLUDING MILK) | Bronze |
| FILM CRAFT LOTUS | SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS | Silver |
| FILM CRAFT LOTUS | COSTUME DESIGN | Bronze |
SUB CATEGORY : BEST OF NON-ALCOHOLIC BEVERAGES (INCLUDING MILK)
COMPANY ENTERING : TOHOKUSHINSHA FILM CORPORATION, TOKYO
ENTRY TITLE : PEPSI NEX ZERO MOMOTARO EPISODE.ZERO (one. two)
BRAND : PEPSI NEX ZERO
ADVERTISER : SUNTORY HOLDINGS LIMITED
ADVERTISING AGENCY : TUGBOAT, TOKYO/YOMIKO ADVERTISING INC., TOKYO
EXECUTIVE CREATIVE DIRECTOR : SHIN TAKAUE/YASUMICHI OKA
CREATIVE DIRECTOR : TAKU TADA
COPYWRITER : TAKU TADA
ART DIRECTOR : SEIJO KAWAGUCHI
PRODUCTION COMPANY : TOHOKUSHINSHA FILM CORPORATION, TOKYO
DIRECTOR : KOICHI IGUCHI
CINEMATOGRAPHER/D.O.P : DARREN LEW
GAFFER : JONATHAN GUERRA
EDITOR : TAKAYUKI KAMIJO (OFFLINE)/AKIO SAKAMAKI (ONLINE)
EXECUTIVE PRODUCTION PRODUCER : MASAKATSU KASAI
PRODUCTION PRODUCER : SUNAO NONAKA
LINE PRODUCER : JASON DORFMAN
PRODUCTION MANAGER : RYUNOSUKE OKAMURA
HAIR & MAKE-UP : SHINYA
COSTUME DESIGNER : AMI GOODHEART
MUSIC COMPOSER : THE HEAVY
SPECIAL EFFECTS COMPANY : ALT.VFX, BRISBANE
VFX SUPERVISOR : COLIN RENSHAW/JESSE BRADSTREET
SPECIAL EFFECTS PRODUCER : TAKESHI TAKADA
SYNOPSIS : WE VISUALIZED MOST FAMOUS JAPANESE FOLKLORE CALLED "MOMOTARO" WITH ORIGINAL STORY. EPISODE. ZERO IS AN OMNIBUS OF THE STORY. IN EPISODE 1 AND 2, TIME WILL GO BACK WHEN MOMOTARO AND HIS PARTY MEET EACH OTHER. IN EPISODE.1, WE DEPICTED MOMOTARO TRYING TO BEAT OGRE BY HIMSELF BUT GOT DEFEATED AND STARTED HIS TRAINING ON SWORD TO BEAT OGRE AGAIN. IN EPISODE. 2, WE DEPICTED A BACKGROUND STORY OF HOW A DOG, ONE OF THE PARTY, STARTED TO CHALLENGE BEATING OGRE.
ENGLISH CONTEXT EXPLANATION : A JAPANESE FOLKLORE "MOMOTARO" IS A STORY THAT MOMOTARO WHO WAS BORN FROM PEACH, LEAVES FOR A JOURNEY AND DOG, MONKEY, AND PHEASANT JOIN HIM TO DEFEAT OGRE. MOST OF JAPANESE HAVE READ THIS STORY WHEN THEY WERE LITTLE AND THIS IS A FOLKLORE THAT IS WIDELY KNOWN. WE OVERLAP PEPSI'S STRENGTH, "CHALLENGE SPIRIT" AND THIS STORY WHICH CHARACTERS CONTINUE TRYING TO DEFEAT "OGRE" THAT IS STRONGER THAN THEM. WE DEPICTED ORIGINAL STORY WITH MODERN AND NEW INTERPRETATION.