Pepsi are not the official sponsors of the FIFA World Cup, but it does outsell the other cola in China. With Chinese football fans burning the midnight oil to wait for kickoff, it made sense for Civilization Shanghai to create a Pepsi original spot for this market instead of just doing a global adaptation. The ageless Aaron Kwok, one of the original "Four Heavenly Kings", who has won every award in the Chinese entertainment world with his music, dance choreography and acting, anchored this campaign. He leads a superstar cast of Jolin Tsai, Show Lo, Momo Wu and Xiao-Ming Huang in a sci-fi football dance-off that taps on the up-tempo music and video games beloved by Chinese youth. The dancers featured are world-renowned in their respective dance genres.
Brand: Pepsi
Media: Online
Category: Non-alcoholic drinks
Agency: Civilization
Geo: China
Pepsi: Universal Cup
Advertising Agency: Civilization, Shanghai, China
Creative Directors: Alex Xie, Stephen Zou, Andrew Lok
Art Directors: Stephen Zou, Alex Xie
Copywriters: Juno Zhang, Miya Wang, Andrew Lok
Published: June 2014