Category: House, Garden
Media: Film
Brand: Persil
Agency: TBWA
Geo: United States
Additional Info: Super Bowl LI, Super Bowl 51
Advertising Agency: TBWA\Chiat\Day, USA
Published: February 2017
Description: The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains.